ACH MORNING OF THE 2025 ISPA CONFERENCE , before the Expo doors open , attendees will come together for the daily Power Session — an energizing start to the day filled with valuable insights . These sessions feature updates from ISPA and Conference partners , along with a keynote address that blends inspiration , thought leadership and a touch of fun . Year after year , attendees say the keynote is a Conference highlight , setting the tone for a day of learning , networking and growth .

THREE-TIME PARALYMPIC MEDALIST and trailblazer Amy Purdy returns to the Conference stage for ISPA ’ s 35th anniversary celebration , ready to inspire once again . As the most decorated U . S . Paralympic snowboarder of her time , Purdy co-founded Adaptive Action Sports , an organization that helped bring snowboarding to the Paralympic Games . Her influence extends beyond sports — she ’ s captivated audiences on Dancing with the Stars and The Amazing Race and co-authored the best-selling memoir On My Own Two Feet .

After losing both legs to meningococcal meningitis , Purdy defied the odds , proving that resilience and the right mindset can overcome even life ’ s greatest challenges . A standout speaker at the 2015 ISPA Conference , she returns this year to share fresh insights and motivation with the spa community .

CHRISTINA TOSI AND WILL GUIDARA ARE INNOVATORS who have redefined their industries — one through desserts , the other through hospitality . In this special dual keynote , they ’ ll share their insights on creativity , service and the power of unexpected delight .

Tosi , the visionary founder of Milk Bar , transformed nostalgic flavors into a national sensation with creations like cereal milk and compost cookies . A familiar face on MasterChef , she brings a playful yet disciplined approach to

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