TABLE OF CONTENTS MARCH / APRIL2025
VOLUME 35 n ISSUE 2
16 FOUNDERS Honoring Visionaries Who Shape Our Industry ALISSA BAYER l MILK + HONEY GARY ROBIE l READYCARE
20 FREITAG ’ S FACTS Hotel Data
BY JAN FREITAG
22 WELLZoomers WELLSurvey finds young spa-going cohort is focused on wellness and well-being — but still “ stressed out ”
BY K . M . KELLY , T . J . REEVES PH . D . AND P . C . YESAWICH PH . D .
26 HIGH EXPECTATIONS The Art of Setting Stubbornly High Standards
BY BRYAN K . WILLIAMS D . M .
2025 ISPA CONFERENCE # ISPA2025
38 Welcome to the 2025 ISPA Conference
COLORADO SPRINGS , COLORADO l MARCH 11-13 40 FIRST THINGS FIRST What you need to know about # ISPA2025 48
SESSION SPEAK Power Sessions
AMY PURDY returns to ISPA with fresh perspectives ( and some nostalgia )
DAY ONE KEYNOTE SPEAKER
CHRISTINA TOSI AND WILL GUIDARA tag-team on creativity and the unexpected
DAY TWO KEYNOTE SPEAKER
PETER KATZ sends Conference attendees back into the world , freshly motivated
DAY THREE KEYNOTE SPEAKER
30 ELEVATE & INSPIRE Creating Organizational Culture
BY JONATHAN ELLERBY PH . D .
34 TECH TRENDS Innovation Meets Wellness at CES 2025
BY SHERRIE TENNESSEE PH . D .
54 ISPA CONFERENCE SPONSORS 70 SESSION SPEAK Education Sessions 72 ISPA FOUNDATION AUCTION
PULSE n MARCH / APRIL 2025 6