TABLE OF CONTENTS MARCH / APRIL2026
VOLUME 36 n ISSUE 2
18 FREITAG’ S FACTS Scarcity Sells
BY JAN FREITAG
22 THE AI ADVANTAGE Practical Artificial Intelligence Tools and Real-world Workflows from the ISPA Community
BY CRYSTAL DUCKER
24 SPA FINANCIAL STRATEGIES Where Is My Money Going?
BY IBANESSA SOTO
2026
30
Discover the Path to 2026 ISPA Conference Success 32 First Things First Gather Supplies
34 Power Up for Your Journey
36 Discover the ISPA Expo Floor
38 Hungry Yet? 40 Pick Your Own Path
42 A Powerful Start to Every Day
DIANA KANDER n JAY SHETTY n JON ACUFF
44
THE WOW FACTOR Creating“ Wow” Through Efficiency
BY MARGARET LORA AND JACLYNE ROE
48 Retail Buying, Simplified
BY ANNA MOINE
52 Conference Sponsors 68 Spotlight on Dan Gingiss Collective Lift
Elevate Your Spa by Elevating Your Team
72 Conference Education at a Glance
PULSE n MARCH / APRIL 2026 6