2026 ISPA CONFERENCE
ONLY AT THE 2026 ISPA CONFERENCE
Collective Lift: Elevate Your Spa by Elevating Your Team
IN A CAN’ T-MISS SESSION on the opening day of the 2026 ISPA Conference, customer-experience expert Dan Gingiss will reveal why the true driver of spa excellence isn’ t your service menu or your metrics— it’ s the energy of your team.
Gingiss will introduce Education Session attendees to the Collective Lift Scale, showing how everyday actions between colleagues create trust, collaboration and consistency that guests can feel instantly. Through real stories of“ multipliers” who elevate everyone around them, he will share five weekly practices that strengthen culture, boost retention and spark momentum. His call to action is simple: If you want guests who return, renew and refer, start by lifting your team— and watch your entire spa rise.
MEET DAN GINGISS
DAN GINGISS IS The Experience Maker, a customer experience expert who believes remarkable experiences are not only good for business— they’ re what people remember, share and return for.
He spent more than two decades leading customer experience, marketing and digital innovation at McDonald’ s, Discover and Humana, where his teams earned accolades including Discover’ s first J. D. Power Award for Customer Satisfaction.
Now a sought-after keynote speaker and author of three books, Gingiss helps organizations create simple, meaningful moments that turn customers into loyal fans. His approach blends practical tools with insights from psychology, communications and marketing, all grounded in real-world leadership experience.
PLAN AHEAD: Dan Gingiss will present“ Collective Lift: Elevate Your Spa by Elevating Your Team” in the afternoon Education Sessions on Tuesday, March 31.
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