Pulse May 2015 | Page 65

HydroPeptide Pink Kit: Eye and Lip Set hydropeptide.com | 1.800.932.9873 hydropeptide.com 1.800.932.9873 community? How are you giving back to the community? HydroPeptide’s HydroPeptide Authority: The HydroPeptide’s Pink Kit: Eye and Lip Set contains HydroPeptide Eye Authority: Dark Circles, Perfecting Bloom” shade. Puffiness, Fine Lines as well as Perfecting Gloss in a new “Island Bloom” shade. The new Pink Kit will retail for US$74 and a percentage of proceeds from the sale of each set benefits the Look Good Feel Better (LGFB) program. (LGFB) Look Additionally, HydroPeptide Additionally, HydroPeptide donates the time of the company’s in-house aestheticians to conduct LGFB workshops company’s LGFB for cancer patients. How are you leveraging corporate responsibility into an effective marketing strategy for your brand? marketing company’s Our partner spas participate in our company’s initiative to support the Look Good Feel Better programs by carrying Look . We Pink Kits in their retail boutiques during the month of October. We give them an incredible incentive that they can pass on to their clients. By purchasing the Pink Kit, they receive two products for the price of one and are donating to a program that helps women deal with the cosmetic effects of cancer treatment. ilike organic skin care from Szep Elet Stem Grape Stem Cell Solutions szepelet.com | 1.888.290.6238 szepelet.com 1.888.290.6238 How are you giving back to the community? community? We ilike We at ilike organics skin care use 100 percent recycled, recyclable, reusable or biodegradable recyclable, packaging and follow green office and warehouse practices. We educate team members about the importance We of sustainability and encourage everyone to take these practices outside of the office and to their homes. We take We select vendor partners with similar sustainabile practices whenever possible, as well as purchase 100 percent possible, wind and biomass power to replace traditional electricity-generating sources. We have incorporated recycled, We sustainable and energy-saving materials into our building. We team up with World Land Trust-US to purchase We World Land Trust-US threatended rainforest lands to protect endangered wildlife and preserve biodiversity through community engagement and local partnerships. Through our donation, we were able to permanently protect 23 acres of We rainforest from developmet. We also contribute to support the World Wildlife Federation, European Stork World Stork Foundation and Breast Cancer Awareness Research. Awarene