Smart Marketing
The final piece in the puzzle is
marketing. Most importantly, Sanadome
recognizes how a rapidly-changing world
of social media has changed the way its
spa guests communicate and that it
must do the same if it is going to stay
ahead. “The communications landscape
has changed enormously over the past
decade,” says den Bieman. He also
recognizes the need to give back and to
partner with groups whose main aim is
not necessarily profit. “We strongly
believe in partnerships, with a common
purpose to achieve marketing success for
both parties. We work with partners that
have no commercial goals in the spa
industry, but share the same values. It is
also important that the partner is a
strong brand in its own sector.”
Sanadome is an official European
Union-sanctioned Eco-Label hotel,
which de Vries believes is another crucial
marketing tool. “We are going a bit
further than most of our competition.
This is the way we do business. Costs
are important, of course, but using
sustainable practices and giving
producers and farmers a fair deal is also
a high priority for us.”
One thing that never changes in the
spa industry is the need to change. By
constantly reviewing its menus and
listening to what its customer want,
Sanadome has maintained a rich blend
of local customers seeking traditional
Dutch treatments along with an international clientele seeking cutting-edge
treatments [