repeat customers and serves to promote a
loyal client base.
Meeting Guests’ Expectations
Dobson has noticed clients prefer
constant and effortless communication.
“Clients want to have immediate and
accessible answers and results,” she says.
This is why she made it a point to include
all menu offerings and prices on the spa’s
website, as well as offer easy booking
options via the MINDBODY app. “Our
menu is completely paperless,” adds
Dobson. “This allows us to add new
services to our menu quickly, easily
update our descriptions and pricing, and
get the word out to our customers
efficiently.” n
ABOUT THE SPA
The on-site fitness and yoga studio attracts a loyal client base.
through constant education and training.
“We believe that staff can never receive
enough education on services, products
and the industry,” she says.
Marketing Solutions
As the only full-service “medical spa, day
spa and fitness studio” in the
Peterborough area, Euphoria Wellness Spa
has its share of marketing challenges.
“Our biggest marketing challenges include
having our services and atmosphere
viewed as part of one’s wellness, not just
as a luxury service. Our services are often
seen as an indulgence when, in reality,
these services allow our clients to take
time for themselves, which is a rarity with
today’s busy schedules.”
To counteract this perception, Dobson
implemented a clear business model. She
wanted Euphoria Wellness Spa to be a
one-stop wellness shop for her clients,
with a pricing strategy that brought every-
thing together. Spa guests, for instance,
are given a 10 percent discount when
they book another treatment within two
weeks from their last visit, a loyalty
program that rewards them with a compli-
mentary product or service as well as free
access to the spa amenities.
Fitness members, on the other hand,
receive 10 percent off retail products,
Starbucks coffee at the cafe, skin-care
services, medical esthetics, hair services
and educational workshops. In addition,
they also receive access to spa facilities
such as the steam room, infrared sauna,
and showers, as well as complimentary
express manicure, pedicure, and facial
treatments on their three-month, six-
month and one-year anniversaries,
respectively.
By offering cross-service promotions
and deals, Dobson ensures clients take
advantage of all aspects of the spa’s
offerings. Plus, this method increases
Spa open date: November 15, 2016
Facilities/amenities: Eucalyptus steam
room, dry sauna, co-ed infrared sauna,
aromatherapy shower, heated floors
and fitness studio
Percentage of guests (male vs.
female): 12% male vs 88% female
Number of full-time spa staff: 25
fulltime, 20 part-time
Product lines used: Noel Asmar Group
Inc., Barefoot Dreams, Inc., Aveda,
SpaRitual, FarmHouse Fresh, GEHWOL
Foot Care, jane iredale, COOLA
Sunscreen, Feeling Smitten,
Intraceuticals
Most used marketing channel: Radio
ads and social media
Website: euphoriawellnessspa.com
Phone number: 1.705.741.4772
Facebook: facebook.com/
euphoriawellnessspa
Instagram: @euphoriawellnessspa
Twitter: @EuphWellnessSpa
May 2017
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