to living include eating a colorful, flavorful
diet, getting abundant and restful sleep,
living in tune with nature, tuning into
your body through exercise, and strength-
ening your digestive power.
In a way, Ayurvedic living has been
reintroduced and modernized to fit
perfectly for today’s wellness-minded spa
consumer.
The Wellness Travel Movement
as it pertains to Ayurveda
More and more people are traveling to
different parts of the world just to
experience yoga on mountain tops. They
don’t bat an eye while booking a long
weekend in Spain to attend a mindfulness
retreat or to experience how other cultures
are digitally detoxing.
The consumer demand for the
wellness travel movement is the perfect
segue into Ayruvedic offerings. According
to Health and Fitness Travel, an
online wellness holiday specialist,
destinations who specialize in
preventative health, food as medicine,
mindful movement, and spirituality and
community wellness will be extremely
popular in 2018. All these principals are
incorporated in Ayurvedic teachings.
Popular Ayurvedic Treatments
in Spa
Spas can offer an array of Ayurvedic
treatments servicing every facet of the
lifestyle. Trained therapists can work with
the body to encourage healing, growth
and physical stress relief, with the goal of
bringing guests into an open, blissful and
restored state.
One of the more popular Ayurvedic
treatments is Shirodhara, which is a relax-
ation therapy. Shirodhara is a continuous
pouring of warm oil in a slow steady
stream on the forehead that helps to
pacify the subtle aspects of the doshas,
nourishing the nervous system, promoting
relaxation and tranquility and improving
mental clarity and comprehension.
Another interesting and well-known
Ayurvedic treatment is the Netra Tarpana
or eye bathing. Ayurveda enthusiasts
know better than anyone that many
eyesight problems result from mental
stress, as the eye is closely related to the
mind. The Netra Tarpana is a rejuvenating
treatment that relieves tired, achy, sore
eyes and improves vision. Warmed ghee
is gently poured on the eyes while the
guest is led through relaxing, simple eye
exercises, and leaves the treatment happy
and relaxed.
While Ayurveda can seem like a
difficult and expensive practice to adopt,
spas who include just a few treatment or
product offerings could position
themselves to meet the needs of a
growing population of enthusiasts.
Another great option for any type of
spa is to seek out partnerships with
nearby Ayurvedic doctors or facilities.
The results from a 2017 Snapshot Survey
on wellness show that only 40 percent
of respondents partner with a medical
facility to offer a wider range of
programming to their guests. Taking
steps to increase these partnerships
could position your spa as not only a
destination for Ayurvedic treatments and
practices, but also a well-rounded
wellness destination. n
BUYER’S GUIDE:
Ayurveda Incorporate this trend
ShiroBliss LLC
V7 System
SHIRoBLISS.coM
into your service and retail offerings with this
sampling of ISPA resource partner products.
Gharieni Ayurvedic Massage Bed
GHARIEnI.coM
Sundari
Chamomile Eye Oil
SUndARI.coM
ESPA
Cooling Body Moisturizer
US.ESPASKIncARE.coM
ESS Massage Oil
Shirodhara Oil
Shankara
Tri-Dosha Muscle
Release Oil
UnIvERSALcoMPAnIES.coM
SHAnKARA.coM
TARA Spa
Therapy
Ayurvedic
Dosha Oils
TARASPA.coM
May 2018
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