SOLVING INDUSTRY PROBLEMS
to 500 spa appointments,” Krems said.
“When are you sacrificing relaxation
for revenue?”
This is of course a good problem to
have, but is nonetheless still a
try implementing a few changes to
your routine and processes.
Working smarter still means
working hard, but less often. Take 10
minutes each night to write down
what you need to do the next
day. Block schedule your day. This
will prevent that feeling of overwhelm
and make you feel more in control of
your business and of your life.
6.
You want more
clients.
Angela McCambridge of Williams
Island Spa is facing an ongoing issue
that probably everyone can relate to—
she wants more clients! “I would like
to have not just more clients, but
repeated business through both sales
and services,” she notes. “We are
working towards a better retention rate
so clients turn into repeat clients who
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May 2018
turn into loyal customers.”
How to get repeated business
through sales and services? There is
no black and white answer for this
one. However, encouraging your
top customers to write reviews or
provide testimonials on your
website is a great place to start.
Podium’s State of Online Reviews
Report says that 93 percent of
customers say that online reviews have
an impact on their purchase decision.
The word-of-mouth method is back
and encouraging online reviews can
increase your business immensely.
7.
Spa overwhelm.
A different problem that Marissa
Krems of Elms Hotel and Spa is facing
is overcrowding.
“This past weekend we had close
“93 percent of
customers say
that online
reviews have
an impact on
their purchase
decision.”
challenge that must be conquered.
Krems is currently working with the
hotel’s management team to brain-
storm unique and intentional
space ideas to help alleviate future
problems. If overcrowding or
overbooking is an issue for you, look
into expanding, more intuitive spa
software or hiring additional
employees to solve your problems.
Conclusion
No matter what challenges you are
currently facing, know that they can
be overcome in time. Stay organized
and keep your staff and guests happy.
Do those things and your other
problems might take care of
themselves. n