Pulse Points
and experience were invaluable to the business.
collectively, clever marketing, promotions and caution
around labor costs allowed spas to make their businesses
more profitable and stimulate demand when the whole
economy was suffering. Time, however, is also a great
healer, and the economy’s gradual recovery undoubtedly
became the main fuel driving the industry’s growth as
consumers’ levels of disposable income increased.
nevertheless, to quote the artist Vincent Van Gogh, “great
things are done by a series of small things brought
together,” and the innovative and creative approaches of
many spa directors and managers during the crisis
unquestionably helped quicken its recovery while still
keeping in mind the needs of the clients they serve. n
AverAge PrIce Per ServIce
$91
$95
$85
$67
$42
Per
mASSAge
18
PULSE
■
MAY 2019
Per
fAcIAl
Per
BodY
treAtment
Per
hAIr
ServIce
Per nAIl ServIce