from
your chairman
ISPA BoArd
of dIrectorS
elected officers
chairman
Garrett Mersberger
Kohler co.
vice chairman
Scott Duncan
Spa Gregorie’s
secretary/treasurer
Robert Vance
Sensei retreats Lana’i
directors
Noel Asmar
noel asmar Group, inc.
a Pulse issue that focuses on finances —it’s like a dream come true for me!
anyone that knows me also knows that could spend hours in Excel, a P&L or any
kind of financial report. i love working with
numbers and using the data points to guide
me in running our spa operations. i’ve spoken
at spa conferences all over the world on the
topic of forecasting and using your forecast as
a roadmap to monthly financial success. Truly
understanding a spa’s finances is a difference-
maker, because proper forecasting helps turn
a good year into a record year.
if you don’t know where to start, you’re not
alone! financial management is an often-
“Financial management
is an often-cited pain
point by spa directors,
and that’s why we
provide a ton of amazing
financial resources for
our members.”
cited pain point by spa directors, and that’s
why we provide a ton of amazing financial resources for our members. The online iSPa
academy—a benefit of your iSPa membership—includes posts on finances and free
digital textbooks, including the entirety of Financial Management for Spas, Retail
Management for Spas and Uniform System of Financial Reporting for Spas. for hands-
on guidance, be sure to attend available educational sessions on spa finances and
retail strategy at the upcoming iSPa conference & Expo.
Whether in-person or online, it’s our goal to do everything we can to serve our
members year-round. We love to hear your voices—the triumphs, the struggles, the
areas for improvement—then provide the resources necessary to help you and your
business tackle any challenge, even one as complex as financial management.
i hope you enjoy this month’s featured story. i know i will!
—gArrett merSBerger, chAIrmAn
2
PULSE
■
MAY 2019
Jill Carlen
hilton Worldwide
Brennan Evans
Trilogy Spa holdings
Blake Feeney
Living Earth crafts
Patrick Huey
montage hotels & resorts
Kristine Huffman
hutchinson consulting
Kelleye Martin
The Edgewater resort & Spa
Laura Parsons
The Wellspring Group
Frank Pitsikalis
resortSuite
Todd Shaw
Technogym
Yvonne Smith
La rive Spa at northern Quest
resort & casino
Michelle Adams Somerville
Woodstock inn & resort
Eric Stephenson
Elements massage
Jessica Timberlake
Éminence organic Skin care
ISPA PreSIdent
Lynne NcNees
international SPa association
medIcAl AdvISor
Brent A. Bauer, MD
mayo clinic