THE LATEST ISPA CONSUMER SNAPSHOT REPORT is now available exclusively to ISPA members, offering invaluable insights into spa-goer behaviors, motivations and trends that can serve to elevate your spa’ s bottom line. Commissioned by the ISPA Foundation and conducted by research partner PricewaterhouseCoopers( PwC), this study explores shifting consumer expectations and emerging opportunities for spa leaders.

Key Takeaways for Spa Leaders: l Service Demand Shifts: While massage remains the most sought-after service, demand is surging for modern treatments such as halotherapy, laser hair removal and injectable fillers. Spas offering these services can attract a younger demographic, including Gen Z non-spa-goers who are increasingly exploring wellness options. l Gen Z Preferences: As Gen Z emerges as a key consumer group, spas must tailor their marketing and service approach to their digital-first mindset and preference for holistic wellness experiences. The study provides insights into how to reach this audience more effectively than ever before. l Medical Service Integration: Consumer interest in results-driven treatments continues to grow. Spas that successfully integrate medical-grade services while maintaining a relaxing and clean atmosphere can tap into this expanding market.

Why Consumer Research Matters

UNDERSTANDING CONSUMER PREFERENCES is key to making strategic business decisions that drive revenue and client retention. The 2025 ISPA Consumer Snapshot reveals that spa-goers continue to prioritize mental well-being, viewing spa visits as a proactive investment in stress relief and self-care.

Access the Full Report

To download the complete study, select the Resources tab at experienceispa. com and navigate to the Research Library. Please note you must be logged in to your ISPA member account to access the report.

The ISPA Foundation extends its gratitude to the generous donors and ISPA Foundation Auction bidders whose contributions made this study possible. Invest in your spa’ s future by utilizing this essential research today!

experienceispa. com / research-library

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