identity and thoughtfully adapting ensures your business thrives across different communities while remaining consistent at its core.
Preserve the guest experience Expansion is not about simply duplicating space. It’ s about extending the sense of care, quality and personalization that makes your spa special. Every detail, from the service flow to the design of the space, should reflect the brand’ s values.
Growth also provides an opportunity to apply lessons learned from the flagship location. Insights from guest feedback or operational challenges can guide thoughtful improvements, ensuring each new location delivers an even more impactful experience.
One of the greatest challenges in scaling a spa business is ensuring the guest experience remains consistent. A spa’ s true value lies in how it makes people feel, and maintaining that same sense of care, comfort and personalization across multiple locations requires a deliberate approach. Every detail matters— whether it’ s design choices that reflect the atmosphere of the flagship location or comprehensive training programs that equip staff to deliver the same level of excellence. Expanding a spa isn’ t just about creating more space— it’ s about preserving the trust and loyalty of your guests. Each new location is an extension of the brand’ s identity, and getting this right is essential to sustaining longterm success.
Build a strong team The people behind a spa are just as important as the services offered. Growing a business requires a strong and aligned team to bring the brand’ s vision to life. To maintain the quality and consistency that guests expect: l Hire intentionally: Finding team members who are passionate about delivering an exceptional guest experience and skilled in customer service ensures every interaction reflects the spa’ s standards of care. l Train comprehensively: A well-prepared team is an invaluable asset when scaling, helping to uphold the brand’ s reputation and deliver excellence as the business grows. l Foster a shared mission: Creating a culture where team members feel connected to the spa’ s values and goals inspires collaboration, loyalty and a commitment to achieving collective success.
View growth as an opportunity to refine Each expansion is a chance to build on lessons learned from the flagship location through guest feedback, operational adjustments or small design enhancements. Successful growth isn’ t about copying and pasting what worked in the past— it’ s about strengthening and evolving the brand with every step forward. A thoughtful approach to scaling means seeing each new opening as an opportunity to elevate the overall experience for both guests and staff. n
GOT A STORY TO SHARE? Pulse welcomes content from members! Your expert insights help inform and inspire the spa community. To learn more, contact the editor at scot. gillies @ ispastaff. com.
JESSICA AND DAMIEN ZOUAOUI are co-founders of Oakwell Beer Spa, an innovative wellness destination that combines spa relaxation with a celebration of craft beer culture. The husband and wife team is passionate about creating spaces where guests can relax, connect and experience wellness in a unique way. Oakwell. com
MAY 2025 n PULSE 19