SUPPORTING REVENUE GROWTH THROUGH YOUR SPA TEAM l CHRISTINA FRAZIER:“ We do role reversals in training. We upsell our unique packages and add-ons( we even made cute Enhancements Cards upon arrival if clients want an easy upgrade).” l NIK HOLMES:“ We train providers through monthly service-enhancement sessions focused on premium treatment protocols, bundled experiences and client journey upgrades. Front desk and support staff are trained to reinforce these recommendations through strategic booking, package education and consistent follow-up.” l MEGAN DOUGLAS:“ We launched a new training program around our Care Continuity Philosophy— which basically teaches our staff they are doing a disservice by not helping guests to continue their wellness at home.” l BIANCA PERRONE:“ I support and train our front desk team by implementing customer service skill development, including practical phone call training and roleplay scenarios. In addition, all front desk staff receive every service we offer to ensure deeper knowledge, confidence and understanding of the guest experience.” l DENISE DUBOIS:“ We have a structured intake form that clients fill out for each visit that is used to enhance the consultation and lead the conversation. You can’ t assume the service they booked for is the correct service to achieve the goals they are looking to achieve.”
INCREASING AVERAGE SPEND— WITHOUT PRESSURE Resort spas benefit from guests already in a vacation mindset. But day and med spas primarily serve local, budget-conscious clients. Increasing guest spending requires a more intentional approach.
“ To intentionally increase average spending per guest, Smooth & Spicy Spa has implemented wellness-focused treatment journeys, luxury bundled packages, personalized post-care kits, digital skin journaling through our Glow Within Journal, complimentary beverage rituals and consultation-driven service planning,” Holmes says.“ Signature experiences such as the 90-Day Glow Challenge transform single visits into long-term journeys.”
Other successful strategies reported by the spa leaders include: l CHRISTINA FRAZIER:“ Best improvement: Our enhancement / add-on cards upon check-in.” l MEGAN JASPER:“ Add-on menus. A product-of-the-season.” l MARY WINTER:“ Our four-step checkout has been the most successful.” l NIK HOLMES:“ Bundled transformation programs and premium wellness add-ons, which consistently increase revenue per visit and client retention.” l MEGAN DOUGLAS:“ New spa menus. Vendors that support our spa through training.”
“ Our attention to our intention is key to our success.”
— CHRISTINA FRAZIER
PULSE n MAY 2026 20