“ What’ s the most valuable way you’ ve implemented AI in your organization?”
SOUND OFF
SOUND OFF GIVES VOICE to the many perspectives that shape our industry. Each issue, we ask ISPA members from different roles, regions and company types the same question— and discover how their responses align, differ and inspire.
“ What’ s the most valuable way you’ ve implemented AI in your organization?”
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KARRILYNN KEITH Spa Manager & Buyer The Spa at Kilaga Springs
LINCOLN, CALIFORNIA
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ROGER SOFFER
CEO
Surya Spa
PACIFIC PALISADES, CALIFORNIA
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CARMEN MORAN Director of Spa Sailfish Point POA and Country Club Association, Inc. SPA |
KATHLEEN STEWART
Spa Coordinator
Spa Ssakwa’ q’ n
WORLEY, IDAHO
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PALM BEACH GARDENS, FLORIDA |
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“ Use in developing training, marketing and KPIs.”
“ Checking businessoriented or legally important emails— there has never been a time when Chat hasn’ t improved my approach.”
The rise of touchless wellness
TECH-ENHANCED TREATMENTS are one of the fastestgrowing categories in experiential wellness. AI-driven massage technology is expanding access to:
l Guests who prefer low-contact experiences l High-demand scheduling periods l Hybrid service models
“ One‘ aha moment’ for me was realizing how powerful AI can be as a strategic thought partner, not just a productivity tool. I’ ve used it to streamline communication, clarify SOPs and quickly translate ideas into clear action plans for my team. What used to take hours of drafting, revising and second-guessing now happens with more confidence and consistency— freeing up time to focus on leadership, guest experience and big-picture growth.”
“ We feature Aescape, which is an AI-driven massage experience. It provides massages for people who do not like being touched by strangers or have oil rubbed on them but still want a personalized service. It is the only one in the Northwest( the closest other property to feature Aescape is in Santa Barbara, Calif.) It has provided an opportunity to expand our client base on busy days, while not compromising our quality of service. We continue to offer personalized massages by our therapists as well.” n
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