“ Storytelling is becoming a huge strategy in the world of business. You could be the‘ Beatles’ of spas but if nobody knows your story, nobody will hear you.”
GENERAL SESSIONS IN-REVIEW
4 INSPIRING INSIGHTS FROM JOHN ONDRASIK
Singer-songwriter and 2016 ISPA Alex Szekely Humanitarian Award recipient John Ondrasik closed this year’ s General Session with one thought-provoking question:“ What kind of world do you want?”
The Grammy-nominated artist came into fame when his song“ Superman” became a global hit.“ I think the reason why the song resonated with so many people is because it talks about how we can’ t be everything to everyone. In the song, Superman doesn’ t want to be Superman. He wants to be human, to be able to bleed, not be a superhero.”
Here, Ondrasik shares his personal journey as a creative artist, how he inspires through his music and the lessons he learned about living in the moment.
JACOB KEPLER PHOTOGRAPHY
“ Storytelling is becoming a huge strategy in the world of business. You could be the‘ Beatles’ of spas but if nobody knows your story, nobody will hear you.”
36 PULSE ■ November 2016