INCREASE YOUR SPA
“Sales Appeal”
TO DRIVE YOUR PROFITS
As a business owner or spa director, you know that a high percentage of retail sales is vital to generate more profit
for your business. It’s statistically proven to create greater client loyalty, improve perception of value as well as help
to position your brand as an expert, thus, increasing guest referrals for your spa.
It’s no secret that equipping your guests with the right home-care program prolongs results, gives them more
self-confidence and makes them feel they are getting the full value from each spa service.
So why do most spas achieve less than 30 percent of revenue in retail sales? As a
matter of fact, in general, most businesses hover between seven to 17 percent in
BY
TANYA
retail sales and find every sale to be a struggle. This is because, all this time, most
CHERNOVA
Missed
spas have been relying heavily on the people in their business to drive the sales.
Chernova’s
session? Click here
to purchase
the PDS
Recordings.
54
PULSE
■
November 2016