clients to build loyalty. Both Susan and I have a marketing background, MBA degrees and have read all the marketing books we will ever need. However, there is no substitute to common sense and good, old-fashioned relationship-building by communicating clearly and delivering what you promise,” he says.
Auld agrees.“ We truly believe that our experience as operators with both large corporate as well as privately run hotels has helped us understand what our clients really need. But delivering on your promise and supporting your client’ s needs throughout the process is essential— and we believe we do this better than most,” she says.
Growing a Business The partners continue to see growth in Spa Vision’ s future, as evident by its international expansion.“ As part of our 10th anniversary, we are expanding by opening a new office in Australia as demand for our products in Asia Pacific increases,” Owen says.“ The company has grown year-on-year in sales and profitability, and although the number of people over the past five years working in the business hasn’ t changed considerably, the level of expertise of those working within the organization has. It’ s all about industry-specific knowledge and this, I think, is what sets us apart.”
The partners have seen a demand for turn-key solutions from clients.“ More and more of our clients want us to take care of their whole project needs. Why have five suppliers when one can take care of all your requirements and save you time? Saving pennies by using multiple suppliers is often proven to be a false economy as time is money. Plus, generally, companies in the service sector don’ t have the time to spare as this is best spent operating their own businesses and with their clients,” he says.
Innovation to Succeed The company places topmost importance on offering its clients some of the most innovative products in the industry.“ We have exciting new projects in development and innovation is at its core. However, our innovation comes from collaborating with our clients to deliver what they need for their business and their own guests. One example is a‘ snow storm’ experience that we are developing with a client for a project launching in early 2017. It is a totally bespoke thermal experience combining snow and wind, which provides both a refreshing and cooling experience for the guest and also acts as a visual centerpiece within the spa,” he says.
As someone who keeps himself update-to-date with trends, Owen says wellness remains a focus among its clients.“ Traditional wellness experiences with a twist that gives the enduser the results they demand while allowing clients to differentiate themselves from the competition will continue to be a top trend. Our portfolio and experience is wellness-centric. We believe this is the future,” he says. n