30 percent of your revenue, so make sure it’s worth your
while,” said Cabral.
Amazon doesn’t. One thing Amazon doesn’t have is the
ability to create an experience.
search Experience
According to Cabral’s expertise, the A9 algorithm (Amazon
search) is a very powerful, but a secretive beast that takes into
account your listing text and bullets (search terms), along
with recent sales velocity, listing conversion rate, image count
and reviews. It weighs all of these factors together across their
vast network of products to arrive at a final, ordered list that
is presented to users.
Ratings can make or break your product listing on
Amazon, so it’s vital to acquire as many positive reviews as
possible and prevent negative exposure. All an Amazon algorithm can do is predict; spas can seduce.
Expand what you do best to the shopping experience.
When a customer comes in for a treatment, they are
coming to your spa for your expertise. Make sure to empower
therapists into recommending the products they used in the
treatments to their clients. It’s not about selling in the spa; it’s
about professional recommendations. Your therapists went to
school for this, and are constantly up-to-date in the latest
products and technologies. Ensure they use that knowledge to
their advantage by recommending retail products to clients.
An easy way to do this is by creating a custom “report
card” for each client. Therapists can use this to inform them
of the products used in their treatments and recommend
products in your retail space that are right for them. If a client
presents the report card in your spa’s retail space, they get a
special discount. This kind of personalized service is not
offered through Amazon.
amazon for spa Managers
A considerable percentage of a spa’s revenue should be
coming from retail. But how do you compete with mega-
sellers like Amazon? The answer is, you don’t.
To fight this battle against Amazon, spas need to use
what they have; this means spas need to have whatever
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