S N A P S H O T S U RV E Y
August ’ s ISPA Snapshot Survey , the monthly digital survey administered to members , covered everything marketing — from effective advertising methods and discounting to special promotions and CRM software . Not surprisingly , social media marketing proved to be the favorite among most respondents .
When asked what resource was at the top of their marketing wish list and why they have a need for this resource , there seemed to be a resounding “ yes ” to a dedicated employee for social media – not only to save time and money , but also to keep their businesses on the industry radar .
FULL-TIME MARKETING POSITIONS SPAS HAVE FILLED CURRENTLY
42 %
37 % |
35 % |
ALL SPAS DAY SPAS |
21 %
15 % 14 %
17 %
8 % |
11 % |
9 % |
7 % 8 % 8 % 7 %
10 % 10 %
|
2 % |
2 % |
0 % |
3 % |
1 % |
1 %
0 %
|
0 |
1 |
2 |
3 |
4 |
5 OR MORE |
OUTSOURCE ALL MARKETING EFFORTS
OTHER
68 PULSE ■ November 2017