SUCCESS STORIES
EMERGING EXHIBITORS
BY NELSON LANE
“We were so excited this year to feature
these smaller niche brands who had never
exhibited at ISPA before.”
THE ISPA EXPO FLOOR is undeniably
vast, as it boasts exhibitors from every corner of the health
and wellness industry. Walking in, attendees are immediately
struck with the vibrance and creativity—not to mention
the scope—of the spa industry. While hundreds of
exhibitors see a positive return on their investment every
year, however, the upfront costs of fully outfitting a booth
can be daunting for smaller brands who are new to
the Expo.
For this reason, the 2018 ISPA Conference & Expo featured
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November 2018
its first-ever Emerging Exhibitor Showcase. Located in a shared
area of the Expo floor, the Emerging Exhibitor Showcase
offered first-time exhibitors a way to “try out” the ISPA
Conference & Expo at a budget-friendly price point. Each
exhibitor could bring a tabletop product display, as well as
tabletop signage, to showcase their brand.
“For years, we wanted to give spas a way to connect with
new and innovative products,” reflects ISPA President Lynne
McNees. “We were so excited this year to feature these smaller
niche brands who had never exhibited at ISPA before.”