2 A Message from Your ISPA Chair
BY KENNETH RYAN
8 ISPA News
38
38 Pulse Points Staff Management Insights from SHRM
40 ISPA at 35 A Legacy of Leadership
BY JEFF KOHL
44 Snapshot Survey Analysis Beyond the Treatment Room— How Spas Are Expanding Guest Services
46 ISPA Town Hall Mastering Spa Budgets and CapEx Planning
44
50 Sound Off Staff Appreciation During the Holidays
52 Board Briefings
57 ISPA Foundation Focus
BY TODD SHAW
58 Member News
62 Up Next in Pulse
63 ISPA Headquarters Team
64 End Notes
BY LYNNE MCNEES
TOWN HALL RECAP
46
ABOUT THE COVER
A SERENE SOAK becomes a shared story in the age of influence. As social storytellers and AI tools shape authentic engagement, technology and creativity converge— reframing relaxation as both experience and brand strategy. With a clear vision, these collaborations drive awareness, inspire spa visits and transform calm itself into measurable business growth.
COVER PHOTOS: SHUTTERSTOCK / MARJA WALKER
PULSE. EXPERIENCEISPA. COM
PULSE n NOVEMBER 2025 7