STRONG QUARTERLY GROWTH:

THE SECOND QUARTER OF 2025 was a time of surging momentum and opportunity for the spa industry compared to the same period in 2024. Sponsored by BABOR, ISPA’ s July Snapshot Survey found spa revenue climbed in Q2 for nearly two-thirds of respondents. More than half saw profits and visits rise, signaling healthy improvement and growing consumer demand. This heightened demand allowed for hiring efforts to gain traction, suggesting both clients and talent are returning with renewed energy.

As usual, the Snapshot Survey proved to be more than just a display of numbers and painted a picture of evolution. Nearly half of spas introduced new treatments, showing a clear appetite for innovation and differentiation.

ISPA’ S SNAPSHOT SURVEYS mine for real-time industry data each month and findings are fashioned into digestible reports that include graphs, data tables and open-ended responses. Members refer to these reports to better understand pervading trends and fine-tune their operations and offerings accordingly. All primary members receive periodic Snapshot Survey participation invitations via email and can access past reports anytime in the ISPA Research Library at experienceispa. com under the Resources tab.

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