“ Life is like riding a bicycle. To keep your balance, you must keep moving.”
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TOWN HALL RECAP
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MICHAEL JASTRZEBSKI
VEA NEWPORT BEACH
MARRIOTT
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RACHAEL MCCRORY HILTON |
JACLYNE ROE
WOW— WONDERS OF
WELLBEING CONSULTING
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DEIRDRE STRUNK
VIVA DAY SPA + MED SPA
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KENNETH RYAN
THE ESTATE
Moderator
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2 A Message from Your ISPA Chair
BY KENNETH RYAN
8 ISPA News
22 Snapshot Survey Analysis AI for Marketing and Communications
32 Spa Is Where Wellness Begins
44 Town Hall Recap A Better Menu, Not a Bigger One
48 Sound Off Making Time— and Room— to Recharge
52 Foundation Focus The 2027 ISPA Research Foundation Auction
54 Member Mix
COVER IMAGES: Leo Baeck Institute, The Center for Jewish History and Shutterstock.
Cover design by Marja Walker.
ABOUT THE COVER
GENIUS AT PLAY n Turns out, even Einstein knew when to get out of his own head. His famously joyful bicycle ride is a reminder that brilliant thinking and serious leadership don’ t require being serious all the time. Consider it a lesson in relativity: Sometimes the smartest move is to change gears, clear some mental space and enjoy the ride. That same curiosity fuels“ Great Thinkers,” where history’ s biggest minds tackle a modern assignment: advising spa leaders on leadership, teams, guests and business.
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Board Briefings |
The Process for Choosing ISPA’ s Board Officers |
63 |
ISPA Headquarters Team |
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End Notes |
BY LYNNE MCNEES
“ Life is like riding a bicycle. To keep your balance, you must keep moving.”
— ALBERT EINSTEIN
PULSE. EXPERIENCEISPA. COM
PULSE n NOVEMBER 2026 7