PART THREE
2008 VS. 2026: The Male Spa Guest, Reconsidered
THE RELEVANCE ADVANTAGE
The modern male guest has already arrived. The opportunity is to give him reasons to stay engaged.
BY MICHAEL BRUGGEMAN
Part 1 of this series explored why the male spa guest no longer needs permission to participate. Part 2 considered how spas can make the experience relevant to the reasons he came.
PULSE n NOVEMBER 2026 BONUS 1