massage. What details do they provide that our description does not, and what questions does our menu leave unanswered?”
This is not about copying a competitor’ s language. It is about understanding the level of information guests can find elsewhere. This comparison can be particularly valuable for resort and hotel spas working to attract local residents who have many options and the potential to become loyal, repeat guests.
Test for clarity. Ask AI to score each description for clarity on a scale of one to 10 and explain the rating. Follow up with:“ Rewrite this description in clear, welcoming language that a guest can understand without spa industry knowledge.”
The goal is not to remove the beauty from your brand voice. It is to ensure the poetry comes with a plot.
Match needs to services. Provide AI with your treatment menu and ask it to connect common guest needs with appropriate services. Categories
might include relaxation, muscle recovery, skin hydration, improved appearance or preparation for a special event.
This exercise can help you develop“ best for” language, comparison charts, website filters or booking questions that guide guests toward the right experience.
Keep the human experts in charge. AI can spot patterns and generate ideas, but it should not be the final authority on treatment benefits, safety guidance or regulatory requirements. Have therapists, estheticians, product partners and appropriate legal or medical experts verify all claims. Protect guest privacy by never entering personal or health information into a public AI tool.
A spa menu is more than a list of services. It is often the guest’ s first conversation with your spa. With thoughtful prompts, careful review and a little human polish, AI can help ensure conversation is useful, inspiring and memorable.
Your treatments may already deliver extraordinary results. Make sure your menu gives them the introduction they deserve. n
Does Your Menu Answer These 7 Questions?
Before a treatment description goes live, make sure a guest can understand:
1 What is it? What actually happens during the treatment?
2 Who is it for? What needs or preferences make someone a good fit?
3 What will it feel like? Consider pressure, temperature, texture, scent or other sensory details.
4 What makes it different? Why choose this service instead of another treatment on the menu?
5 What products or techniques are involved? Which details help set expectations or build interest?
6 What benefits can you accurately promise? Keep language specific, supportable and within appropriate regulatory boundaries.
7 What should guests know before booking? Include preparation, customization options or other useful expectations when relevant.
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