GREAT THINKERS
TABLE OF CONTENTS
NOVEMBER2026
VOLUME 36 n ISSUE 7
MARCH 3-5 | MANDALAY BAY LAS VEGAS, NEVADA
CONFERENCE COUNTDOWN 34 RISE AND SHINE 35 A TASTE OF MANDALAY BAY 36 THE EXPERIENCE CENTER Where spa comes to life
38 KEYNOTE PROFILE Rise from Within Spotlight on Jamie Kern Lima
10 Marketing and Momentum Keeping Retail Energy Alive
BY CAROL PHILLIPS
24
PART TWO The Male Spa Guest, Reconsidered From Permission to Relevance BY MICHAEL BRUGGEMAN
28 The AI Advantage
Using AI to Serve Up Menu Inspiration BY CRYSTAL DUCKER
42
PART TWO Understanding WELLZoomers Wellness Brands, Marketing Strategy and Future Demand BY KEVIN KELLY AND PETER YESAWICH, PH. D.
GREAT THINKERS
12 Applying Einstein to the World of Spa Making Education Stick After Training Ends BY CAITLIN KENDALL
16 If History’ s Great Minds Ran the Modern Spa
20 The Incentive Think Tank 8 Great Minds Rethink the Staff Retail Contest
PULSE n NOVEMBER 2026 6