Pulse November/December 2021 | Page 16

THIS TIME IT ’ S

BY JAMISON STOIKE

Improve Your Client Journey Through Customization

WHETHER CAUSED BY the digital revolution , the COVID-19 pandemic or the dawn of a new decade , more spa-goers than ever are asking for uniquely tailored spa experiences , from personalized treatments to fully customized spa packages . Pulse spoke to spa leaders to find out what is driving the trend and how your spa can take advantage of the opportunities afforded by customization and personalization .
14 PULSE n NOVEMBER / DECEMBER 2021