THE AUGUST 2022 ISPA SNAPSHOT SURVEY explored the essential and invaluable relationships between spa and resource partner members to help highlight insights relating to processes and preferences for placing orders , product education and purchasing patterns .
The majority of spa respondents reported they prefer placing a product order with an existing resource partner vendor at their own leisure and on their own timeframe , with 47 percent preferring to order online with no interaction and another 42 percent preferring to order via email . With efficiency front-of-mind , more than two-thirds of spa respondents ( 70 percent ) cited time constraints as the primary reason for preferring to order new products with new vendors without any interaction .
PREFERRED METHODS FOR PLACING PRODUCT ORDERS — EXISTING VENDORS
INTRODUCING NEW PRODUCTS
Spa respondents also shared their processes for selecting new brands to introduce into their spa offerings . The hands-on exploration of new products at trade shows and via product sample boxes were frequently cited as preferred ways to seek out what ’ s new . Spa members also shared a variety of consumer purchasing trends . Some of the trending products mentioned included CBD products , apparel , at-home care items , seasonal items , gift items and targeted skin care .
When it comes to educating team members about the brands and products being used or sold within the spa , 86 percent of spa members currently use in-person training led by resource partners and 58 percent utilize a spa team member to lead in-person training . A whopping 90 percent of spas claimed a boost in retail sales following an in-person education or training event .
RESOURCE PARTNER ROUNDUP
Understanding of the importance of product education , close to 70 percent of vendors offered in-person training while nearly a third of vendors ( 32 percent ) noted that it was very difficult to schedule meetings with spa clients . Encouragingly , 73 percent of vendors offer virtual on-demand or live training sessions . Nearly half of resource partner respondents ( 43 percent ) found that virtual resources and trainings for spa clients have proven to be successful .