well . Simply viewing art has been shown to : l Reduce stress and depression l Create a hospitable atmosphere conducive to healing l Affect the way people think and feel l Increase joy , lifting “ the weight of the world ” off one ’ s shoulders l Convey a welcoming presence — one of peace and tranquility l Stimulate both unconscious and conscious brain functions l Increase productivity of your team members In addition , art can be beneficial in building community . Laura Hittleman , director of spa at Canyon Ranch in Tucson , shared that her spa recently started a new initiative with the local Boys and Girls Club .“ Children are invited to create art and their work is then exhibited on a gallery wall for all to see ,” explained Hittleman .“ It ’ s been a wonderful community effort .”
The right artwork not only fosters general well-being , it contributes to a holistic approach to healing . It conveys messages of hope and positivity . In an article about the healing power of art , Dr . Rachel Naomi Remen said ,“ At the deepest level , the creative process and the healing process arise from a single source . When you are an artist , you are a healer ….” And , while art therapy is a separate topic , the placement of art in any environment is one that has the power to touch hearts , evoke emotions and elevate your guests ’ spa experience as soon as they set foot in your establishment .
What is the “ right ” artwork ?
Every person experiences a different emotion and has a unique opinion about what they like in art . What one person finds captivating might be considered boring to another . If beauty is in the eye of the beholder , how do you know what will appeal to your guests ? It ’ s no secret that color makes an impact on your guests ’ moods . Certain hues are known to elicit rest and relaxation . According to the paint pros at Repaint Now , here are some tips on how various colors can create a serene spa environment : l Soft blue : The soothing colors of the sea and sky , soft blues often are associated with calm and have been shown to decrease blood pressure and heart rate . l Green : Nature ’ s most abundant palette symbolizes growth . Enter a room with art that highlights shades of green and you may feel a sense of tranquility , as if you stepped into a garden . l Grey : Surprisingly , dark grey or charcoal hues can create a dramatic sense of comfort . Lighter shades of grey can promote a soothing and relaxing space . l Brown : While it is not often thought of as a calming color , brown symbolizes rest , grounding and nurturing . Art featuring hues of brown promotes strength and resilience . l Classic cream , ivory and off white : Symbolizing cleanliness , purity and simplicity , creamy whites blend well with other colors among your spa furnishings . l Muted purple : For a trendy look , lilac and mauve colors lend themselves well to yoga and meditation rooms . In addition to selecting art that creates a welcoming and tranquil environment for your guests , choose a balance of colors that also complement your brand .
David Erlich , executive director of spa and wellness at the Bamford
At Canyon Ranch Tucson , “ you ’ ll find art that connects with the mind , body and spirit .”
26 PULSE n NOVEMBER / DECEMBER 2023