Launching a brand-wide service
Park Hyatt has dominated sleep tourism headlines with its restorative sleep packages and the installation of the AIpowered Bryte Balance beds in some hotel and resort suites .
The brand launched the new suites in Chicago during Sleep Awareness week in mid-March 2023 . Park Hyatt curated packages for two suites — a wellbeing suite and a mindfulness suite . Both included Bryte Balance mattresses and unique amenities such as in-room access to Peloton bikes , deep soaking tubs , eucalyptus sleep oil and body butter , yoga mats , superfood juices , an outdoor tranquility terrace and hand weights .
Park Hyatt has created a restorative package that includes a stay in one of the specialized suites , breakfast credit for healthy start options , two spirit-free cocktails , a well-being / mindfulness activity in the city ( such as art museum tickets , ballet tickets or a yoga walk ) and a 50-minute Calm Mind massage at the spa .
Aimee Miller , assistant director of rooms at the Park Hyatt Chicago , oversees the NoMi Spa . She explained that the spa is an integral part of Hyatt ’ s holistic approach to wellness and its new restorative packages .
“ NoMi Spa presents an intentiondriven , artisanal approach to renewal , offering a treatment menu focused on improving your overall well-being ,” she said . “ Therapists act as artisans , crafting personalized experiences based on specific intentions .”
“ People aren ’ t designed to get by on three hours of sleep .”
They encourage guests to spend time in the steam room and adjoining pool . Guests are able to customize products and techniques to suit their individual well-being needs .
“ Therapists ask guests questions about their preferences and treatment customizations ,” Miller said . “ Clients can request more than one massage type within the duration of their massage . Relaxing instrumental music is used during treatments , as well as four scent sets from Aromatherapy Associates .”
The Calm Mind Massage , which is part of the sleep restorative package , is one of the spa ’ s most requested services . It uses Swedish massage as the base and includes such additions as warm stones , a massage tool on the feet and gentle , percussive treatment on the client ’ s face .
Integrating spa into brandwide initiatives
In Singapore , the Pan Pacific Hotels introduced an eco-wellness experience in which a sleep ritual acts as a centerpiece .
Their sleep rituals are supported with aromatic cuttings harvested from their own Urban Farm , including such herbs as thyme , bergamot lime , mint and rosemary . All are included as part of their sleep ritual turndown service . They give guests a scented pillow pouch with natural essential oils and herbs .“ Happy Sleeper ” guides are placed in each room .
“ Today ’ s consumers are growing more aware of the importance of better health and well-being ,” said Cinn Tan , the chief sales and marketing officer of Pan Pacific Hotels Group . “ It is essential that we take time to recenter and practice greater mindfulness . Even small changes in our daily lives can have a big impact on our well-being and the environment . Through ParkRoyal Collection ’ s Eco- Wellness experiences , we hope to inspire our guests to live well without compromising the environment .”
ParkRoyal properties are required to offer complimentary bath menus to guests that are cross-promoted with St . Gregory spas . These menus include a choice between bubble baths and aromatherapy baths . Ambassadors encourage guests taking advantage of the bath menu to enjoy a 60-minute body or facial massage at St . Gregory ’ s before the warm bath as it will assist with muscle relaxation and a
32 PULSE n NOVEMBER / DECEMBER 2023