Pulse November / December 2023 | Page 55

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New Openings & Offerings

1 . Massage Heights has signed a franchise agreement in the northern San Diego market , with a Retreat in Encinitas slated to open by the end of 2023 . Behind the new agreement are avid consumers-turned-longtime-franchisees , Mitchell and Deborah Simon . After being franchisees of the brand for a decade , the Simons have further reinvested into Massage Heights with a franchise agreement for their fifth location .“ Working with Massage Heights the last 10 years has been rewarding as we ’ ve been able to make an impact on so many individuals ,” said Mitchell .“ Personally , I have been receiving both massage and facial services since I was a teenager and have experienced the power of these therapeutic relief services . Being a multi-unit owner has allowed me to scale more efficiently , which ultimately enables me to help more people .”
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2 . Technogym recently opened a new Technogym Benelux in Rotterdam , Netherlands . CEO and founder Nerio Alessandri said the location will be “ our new hub for the new era to keep providing our customers the best products , engaging experiences , superior service and education .” The center comprises more than 16,000 square feet of space for clients , partners and stakeholders to explore the Technogym Ecosystem of connected smart equipment , digital services and on-demand training experiences . The center has space for oneon-one trainings , seminars and workshops to leverage the educational component of Technogym solutions .
3 . The Carlsbad , California-based Park Hyatt Aviara Resort ’ s $ 60 million resort-wide renovation has resulted in the grand opening of Miraval Life in Balance Spa Aviara . This mindfulness experience along Southern California ’ s picturesque Pacific coastline is the only Miraval Life in Balance Spa location outside of a Miraval resort , joining the brand ’ s award-winning destination resorts in Tucson , Arizona ; Austin , Texas ; and Lenox , Massachussets .
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4 . Anatomie Fashion soared to new heights this summer , hosting pop-ups across the globe , including locations in Venice and Sardinia , Italy ; Aspen and Menlo Park , USA ; and Munich , Germany . These temporary shops are active for just three to 12 months at a time , but those expected to remain open through the end of 2023 include the Carillon Hotel and Spa ( Florida ) and Four Seasons Resort Scottsdale ( Arizona ). The European-made luxury travel leisurewear brand combines high functionality with fine materials , a contemporary style and innovative features for the active and adventurous .
5 . Beloved Sensual Care continues to encourage sexual wellness as a priority in easy and fun ways through the introduction of The Beloved Subscription . This offering delivers the customer ’ s choice of serums and supplements in discreet packaging on a monthly or bi-monthly basis . Each delivery is accompanied by a rotating selection of unique gifts with purchase . The program benefits not only customers but also distribution partners , who earn passive revenue for the lifetime of the subscriptions under the Forever Beloved affiliate agreement .
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NOVEMBER / DECEMBER 2023 n PULSE 53