What ’ s cooler than … a cucumber facial ? You are , if you ’ re one of the spa heroes who fills out the ISPA U . S . Spa Industry Survey every year .

What ’ s hotter than … a sauna during a snowstorm ? All the great industry insights we discover once the survey is complete .

What ’ s easier than … finding serenity in your spa ’ s relaxation area while your kids are home for holiday break ? Taking 20 minutes this coming January to make sure YOUR spa business is represented in the survey .

What makes me happier than … a massage therapist who speaks with their hands ( not with their mouth ) during the treatment ? Hearing spa leaders say ,“ Sure , Todd , I ’ d love to fill out that Spa Industry Survey .” Every year , the ISPA Foundation teams up with the data research legends at PwC to uncover the secrets of our enchanting industry . This survey is no small feat : It ’ s a colossal investment in finding answers to the mysteries of the spa universe . And the data we receive has been helping the spa industry grow strategically for more than two decades .

On the next few pages , you ’ re going to learn about the 2023 U . S . Spa Industry Study . You ’ ll also read about your opportunity to take part in the 2024 Survey starting next January . It ’ ll be a lot more than “ 5 Questions ,” so thanks in advance for making it a priority . n

TODD SHAW WILL SAY WHATEVER IT

TAKES TO GET YOUR ATTENTION .

— Todd Shaw , ISPA Foundation Chair

ISPA FOUNDATION BOARD OF DIRECTORS

OFFICERS CHAIR Todd Shaw Fountain Life

VICE CHAIR Ella Kent The Spa at Sea Island

DIRECTORS Patrick Huey ISPA Chair

Kelleye Martin ISPA Vice Chair

Lynne McNees ISPA President

IMMEDIATE PAST CHAIR Frank Pitsikalis Agilysys

ISPA MEDICAL ADVISOR Brent A . Bauer , MD Mayo Clinic

HONORARY FOUNDATION BOARD MEMBER Deborah Szekely Rancho La Puerta

56 PULSE n NOVEMBER / DECEMBER 2023