48 ISPA OPEN HOUSE REJUVENATION SPA
Taylor Fields ( left ) with members of his spa team , including Massage CE Trainer Eric Stephenson ( second from right ).
MADISON , WISCONSIN
MEET TAYLOR FIELDS
40
60 SOUND OFF
2 From Your Chairman
8 ISPA News
10 Stay Connected
36 Pulse Points The Statistics Behind Optimizing Online Reviews this Holiday Season
BY NELSON LANE
40 JobWise A Conversation with Taylor Fields
BY KRISTINE HUFFMAN
46 Snapshot Survey
48 ISPA Open House
REJUVENATION SPA
51 Open House : Shop Talk Retail
52 Member News
56 ISPA Foundation Focus
60 Sound Off
62 Ad Index
63 ISPA Headquarters
64 End Notes
ABOUT THE COVER
ART IN THE SPA IS THE GATEWAY TO SERENITY . Every brushstroke , every hue , guides guests on a journey within . Artwork whispers stories , invokes introspection , paints a soothing refuge where the soul can find its center amidst the whirlwind of life . COVER PHOTO SHUTTERSTOCK
PULSE . EXPERIENCEISPA . COM
NOVEMBER / DECEMBER 2023 n PULSE 7