BUSINESS PRACTICES
Sanitas
Charitable
Partners
Program
T
he “Sanitas Charitable Partners Program”
supports spas, charities and communities in
three ways: by buying back discontinued
product and distributing the money to local charities;
by compensating its staff for days spent volunteering
locally; and by matching funds raised at partner
events. “Allowing business partners and team
members to choose their own focus means we are
able to support a much wider range of charities than
we would otherwise. If more vendors and spas were
to implement similar programs, the potential to create
support momentum for underserved communities and
organizations could grow exponentially,” says Sanitas
President and Chief Executive Lisa Crary.
by Sanitas Skincare
#BLANKCANCER
by Saxon/Hart
30 PULSE
■
October 2015
A
spa marketing and consulting group, Saxon/Hart’s “#BLANKCANCER”
campaign has allowed millions of people all over the world to contribute
their voice to cancer awareness. Participants were asked to fill out the
sign, add their feelings about cancer and share over social media. “It is the only
campaign of its kind that allows participants to lend their voice to the fight
against cancer in any way they want as artistically, creatively and emphatically as
they are inspired,” says Saxon/Hart President Heidi Burkhart.