Pulse October 2016 | Page 27

brought the concept of wellness to national attention in 1979. I decided to consult with Dr. Jonas Salk, the famous polio vaccine pioneer. After reviewing my patients’ charts at the Salk Institute in La Jolla, California, he looked up at me and said, “You are developing an entirely new type of vaccination! It will be a stress inoculation—a painless immunization you should administer as early as possible to patients because the younger they are, the more effective it will be.” P: You once said integrative medicine should be as spiritual as it is scientific. What do you mean by this? T: My co-authors, the Nobel Laureate, Dr. Ferid Murad, and David Oliphant, and I introduced "Wellness Theology" in The Wellness Solution (World Almanac Publishing, 2007). Dr. Murad shared the 1998 Nobel Prize in Medicine for discovering nitric oxide as the body's signaling molecule—it helps keep our cells, tissues and organs healthy and balanced. Essentially, everything we do that’s good for us—healthy nutrition, exercise, altruism, yoga, massage, spa treatments, being loving and forgiving—increases the amount of nitric oxide in our bodies. Dr. Murad and I wrote: “If you believe God first breathed life into your atoms, we suspect the divine breath, in molecular form, would be nitric oxide.” We further introduced the idea of Wellness Theology by writing: “Faith, hope, and prayer are also essential cornerstones for building health and overall well-being.” P: What are some of the hurdles that could make it challenging for physicians and other mainstream medical professionals to embrace integrative medicine? T: According to official government resources, the nation’s health-care tab in 2016 is expected to surpass US$10,000 per person for the first time! Can you imagine the economic chaos that would ensue if we were to all of a sudden adapt wellness lifestyles? Unfortunately, the economics of modern medicine also encourages physicians to be very poor listeners. Younger physicians and “super-specialists” seem to be the worst listeners among doctors. This troubling phenomenon can be explained in pure economic terms: Insurance companies pay doctors for procedures and tests, not for conversation. Unfortunately, this means the qualities that make us quintessentially human—thoughts, feelings, emotions, the expressions of our souls—tend to have 2 Core Principles of Dr. Taub’s Integrative Medicine Practice Health is primarily determined by personal responsibility, self-value and reverence for life. 1. 2. Health is too important to leave up to only science, but also too important to take an unscientific point of view and reject the real benefits of science. very little place in the patient-physician interaction. Insurance companies and increasing medical sub-specialization have created a conceptual blind spot, namely, an inability to appreciate the virtues of self-care and self-healing. We are standing on the cusp of a golden age in integrative medicine as it evolves into the field of Molecular Wellness (the unfolding dance of life in which the energies of our body, mind and spirit are in balance with each other), but the medical system, as it is currently structured, is poorly qualified to carry this exciting field into the 21st century. P: Which trends or innovations in the medical and wellness space should spa leaders keep an eye on? T: Spa leaders need to beware of the powerful trend to “medicalize” our ills and worries—which is in no small way driven by the economic incentives inherent in the medical model. As influential medical institutions begin taking part in the spa and wellness space, the tendency may start to lean toward generating income over excellence. On the other hand, it’s heartening to learn that the venerable Mayo Clinic has aligned with spa culture since the ethics, integrity and motivation of this institution are beyond question. Thus, while creating a brand or reputation in the medical or wellness space can have exciting PR and economic value, the offering itself can and should be the real deal—helping guests determine their own health destiny via spa culture, first and foremost, rather than building or reinforcing reliance on the medical model. n WHAT DO YOU THINK is the biggest health issue we are facing today? Click here to read more or go to edwardtaubmd.com to learn more about our featured expert. October 2016 ■ PULSE 25