SUCCESSSTORIES
INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS
Blu Spas Inc. Helping Clients Create
the “Living Well” Experience
BY MAE MAÑACAP-JOHNSON
CARY COLLIER Principal, Blu Spas Inc.
hen Cary Collier
and Doug
Chambers
launched Blu Spas Inc. in
2000, the spa industry was still
in its infancy stage and very
few understood the business
of spa. In fact, educating
clients on operations,
planning, design and best
practices was one of the earliest challenges the full-service firm
had to face during its early years of operations.
“No one really understood the planning and business of
spas—‘What in the world is a spa? Sounds like a weird brothel.’
In the late 80s, I had two other jobs to support the notion of
being a ‘spa consultant,’” Collier says, recalling the years when
he and wife, Kim, founded Collier & Collier Spas before he
eventually ventured into launching Blu Spas Inc.
His extensive years of experience with spas while working
and living in Asia in the 90s has given him the foresight of the
vast potential of the global spa market, so he held on to the
dream of getting Blu Spas Inc. off the ground. Today, the team
has grown to include Project Consultant Brian Lombardi, Senior
Spa Consultant Lisa Jacobs and Kim, who serves as senior
consultant, trainer and educator.
The international firm offers key services such as business
analysis and modelling, concept develo