goiNg grEEN yiElds MultiPlE bENEfits
(CONTINUED FROM PAgE 42)
[To learn more about greening up your packaging protocols,
see “Focus On: Sustainable Packaging” in this issue of Pulse.]
Most companies who invest in green practices see a
bottom-line effect, even if it isn’t measurable directly in sales.
Some companies even enlist partners and vendors in the
movement. Palmer said, “Customers with similar values
gravitate towards OSEA. Luckily for us, more and more
customers care about natural and organic personal care
products in sustainable packaging.”
Producing a line of green and environmentally-friendly
products comes at a higher price, notes Kreider. “We seek out
and are also sought out by those who are looking for not only
unique products, but products with a purpose.”
Shankara’s approach to sustainability and the bottom line is
unique. According to Preziosa, it donates 100 percent of its net
profits to the nonprofit International Association for Human
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Values. “We do not consider (profit) first as it is more
important to focus on what is the most conscious thinking way
to run a company and create energetic products,” she said.
Green efforts can also contribute greatly to employee satis-
faction and retention. The Omni’s Johnston-Crum said,
“Employees are absolutely engaged with our sustainability
efforts” and often drive initiatives. OSEA’s Palmer also said
team members have helped develop and establish key sustain-
ability and regenerative policies. “Everyone here has chosen
individually to live a green, healthy lifestyle. In our office, team
members have initiated composting, a ban on plastic water
bottles and stainless-steel straws. I love that our recycling fills
up way faster than our trash!” said Palmer.
“At our offices, we use energy efficient appliances and have
beautiful, natural skylights. Up to 92 percent of our team-
members walk, bike or opt for public transportation to