Pulse October 2019 | Page 28

MEMBER PERSPECTIVES commitment a spa guest is ready to make. additionally, one of Griffith’s trainers is also a nutrition coach who creates custom diet plans for members and leads nutrition workshops. although the spa and fitness facility does have a restaurant onsite, integrating its efforts with those of the spa is a work in progress. however, the restaurant recently unveiled full vegetarian and vegan menus that have been a hit with both trainers and spa- goers. Williams island is perhaps most well-known, though, for its daily fitness classes—it was here that Beto Perez, creator of Zumba, first began leading classes in 2001. Griffiths routinely tracks attendance numbers for every class; if its attendance is low, she’ll look at comment cards, talk to members or check in with the instructor to ascertain why the class might be struggling. oftentimes, a class does better once it’s moved to a different time slot—Griffiths strives to build a balanced schedule and finds that time of day and class mix have a great effect on attendance and satisfaction. Williams island will often begin early in the morning with high-intensity classes for the go- All treatment rooms at The Meadowood Spa are suites. The Meadowood Spa worked with the restaurant's chef to create its spa cuisine menu. Fitness Trends FUNCTIONAL FITNESS CONTE: “We have a lot more people who are interested in functional fitness.” GRIFFITHS: “We put in a multi-functional rack, which has been immensely popular. The battling ropes, endless rope, landmines, squat rack and bench press are all on the same rack.” SOCIAL FITNESS TECHNOLOGY CONTE: “More and more people are using technology to get connected. People ask about Peloton now. It gives people a network outside of their immediate area; you can meet people across the country and help support each other through that.” 26 PULSE ■ octobEr 2019