TESTING THE WATERS
coNtINUED FroM PAGE 33
“[Water conservation]
is one of the
lesser-thought-about
initiatives, because
people think that we
have plenty of it.
But of all the planet’s
water, only about
two percent is fresh-
water.”
— TANIA CLARK, SUStAINAbILIty SPEcIALISt
tHE ScArLEt
SpoTlighT:
Creating Waterless
Protocols
If you’re an ISPA resource partner, you can still play a part in reducing water use
by developing waterless treatment protocols.
Eminence Organic Skin Care’s recently-launched Stone Crop Body Collection
features waterless protocols for every
product in the line. this accomplishes two
things, according to Eminence’s
International trainer, brian Goodwin: first, it
“makes it as easy as possible for all
categories” of spas to offer the treatments,
regardless of whether or not they have wet
notes that it’s critical to be willing to
stick to your guns: although most
guests appreciate the water conser-
vation efforts, “there are people who
aren’t going to like this, and we’re okay
with that. it’s important to know what
your mission is.” towels. this reduces laundry quantity and water use on the back-end.
A Drop in the Bucket? Hardly. benefits to using waterless protocols: they require less time spent cleaning up,
treatment rooms. Second, says Goodwin, is
that “eco-conscious spas and their guests are
looking for ways to limit excess water usage.”
Further, water use is reduced in two ways—in
addition to using no water during the treatment, guests no longer need to use
Vivian Valenty, president of Dazzle Dry, adds that there are inherent
it’s not always possible to make big
changes, such as constructing a green
roof or water-filtering wetlands. Yet,
both osmosis Day Spa Sanctuary and
the Scarlet emphasize that small
changes—switching to low-flow
fixtures, educating guests on water
conservation, evaluating the water use
of your products and treatments—can
make a big impact on overall water
usage.
With increasing levels of water
stress worldwide, any change made to
conserve water is a positive step
towards alleviating one of the world’s
most pressing climate issues, and—
given spa’s reliance on water—an
important step towards preserving the
idea of spa for future generations. n
36
PULSE
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octobEr 2019
require no expensive plumbing and often take up less space. valenty further
pointed out benefits specific to waterless pedicure procedures, such as making
callus reduction easier and increased safety for diabetic patients.
the benefits of waterless protocols can help your product stand out in a
crowded marketplace, but it can be difficult to develop a product that performs
well without water. However, both valenty and Goodwin agreed that any diffi-
culties are surmountable and that the demand from spas makes it
essential to find solutions. Nearly half of spas offering the Stone
crop body collection are using the waterless protocol, and valenty
says that approximately a quarter of its spa partners offer waterless
nail treatments. With spa-goers shopping for sustainability, it should
come as no
surprise that
waterless
protocols are a
boon to a resource
partner’s business.