3.
SWITCH TO SUSTAINABLE PLASTICS
OR GLASS eliminating single-use plastics is
en vogue, so making a switch to recycled or
reused plastics is good for both your brand’s image and
the planet. ethica Beauty recently switched to using
plastics reclaimed from the ocean to bottle its products, a
change which was, admittedly, far from simple. Says
angelica canter, vice president of sales, “resourcing
recycled reclaimed packaging is new in the professional
beauty industry, and it requires a complex supply chain.”
however, ethica knew that sourcing ocean plastics was
an integral part of its values and worked with its
packaging partner to make it possible.
new, exciting packaging options are coming onto the
market every day, although “they are still limited,” says
Dvoracek. however, she suggests working with your
supplier to see what they offer—as “the sustainability
movement grows along with consumer demand,” more
and more eco-friendly options will become available. one
such eco-friendly option are aluminum tubes, which
anDa used to replace plastic tubes for its cleansers.
4.
SOURSE YOUR INGREDIENTS
CAREFULLY Sustainability isn’t just a
matter of energy-efficiency or conservation: it
also involves ethical suppliers who treat both the planet
and their employees with respect. Working to source
ingredients or materials from growers or manufacturers
who are committed to sustainability can have a far-
reaching effect. Using organic ingredients or materials in
your products is a good start, but going above and
beyond to source ecocert-certified or fair trade
certified ingredients ensures that the end product will be
as sustainable as possible. considering the wide number
of ingredients that go into a single product, using only
sustainably grown and harvested ingredients can lead to
a “butterfly effect” of sustainability across a supply chain.
5.
OFFSET YOUR FOOTPRINT it’s highly
unlikely that you’ll be able to have a net-neutral
environmental effect just by tweaking manufac-
turing processes, materials and packaging alone. that’s
why many iSPa resource partner members work with well-
established charitable organizations to ‘offset’ their
environmental footprint. Both Dazzle Dry and anDa work
with Weforest to plant carbon-absorbing trees in the Khasi
hills of india; the former plants one tree for every retail
purchase, while the latter donates a portion of its profits.
this type of collaboration ensures that every product sold
leaves a positive impact on earth. n
octobEr
■
PULSE 2019
39