SUCCESS STORIES
“When you don’t have relationships
with others it can be difficult to
gather information that may help
your business in times of need. At the
end of the day, we are all in the
business of helping others.”
— DAMIEN CRAFT, Spa Director, ritz-carlton bacara
each other as comrades. i have a
tremendous respect for the creativity
and business savvy that each of the
members brings to our community,
and i think their collective talent has
given me a healthy boost of inspiration
to make sure i am staying relevant and
innovative in my own business.”
a similar viewpoint is held by
group member Jaana roth, spa
director at four Seasons Santa
Barbara. not only does the Dream
team not identify one another as
competitors, but they rely upon one
another for support when they need a
helping hand.
“it is nice to have a group of spa
professionals to reach out to who
speak the same lingo,” says Jaana.
“our meetings have given me a
feeling of belonging to the Santa
Barbara spa family and i know i can
contact the other spa directors with
any questions i might have. once
when we were sold out here at four
Seasons, i sent the overflow treat-
ments to another spa since we could
not accommodate the group.”
for these three Santa Barbara spa
directors, the Dream team has been
a unique blessing that pinpoints
different needs in each of their profes-
sional lives. Strategic partnerships are
not only possible, but they are
attainable and incredibly beneficial
for those who choose to allow fellow
professionals to be the wind beneath
their wings.
if you feel isolated within your
profession, you’re not alone. make the
choice to look around and see what
other professionals are just down the
road, who likely feel the same way you
do. reach out to them today and start
your own Dream team. n
“Once when we were sold out here at
Four Seasons, I sent the overflow
treatments to another spa since we
could not accommodate the group.”
— JAANA ROTH, Spa Director, Four Seasons Santa barbara
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octobEr 2019