STAY CONNECTED

BY NELSON LANE

of the term “ LinkedIn ” has more than doubled in the last 10 years . LinkedIn has over 575 million users , with more than 260 million monthly active users — 70 percent of whom are from outside the United States . When it comes to connecting with prospects , Hubspot found that LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter . That is quite a number , and it goes as no surprise that 79 percent of marketers see LinkedIn as a highly productive source of leads .

LinkedIn is also prime territory for job recruitment . Those looking to re-staff their workplace after laying employees off due to COVID-19 would be well advised to actively share openings .

HUBSPOT FOUND THAT LINKEDIN IS 277 PER- CENT MORE EFFECTIVE at generating leads than Facebook and Twitter . That is quite a number , and it goes as no surprise that 79 percent of marketers see LinkedIn as a highly productive source of leads .

Employees sourced through the site are 40 percent less likely to leave the company within the first six months , according

to research by NumberSleuth . org .

An additional benefit of LinkedIn is their extensive educational platform , LinkedIn Learning . This database has countless videos on a variety of subjects and disciplines . One way this platform is of particular value during this time is remote training . Many businesses are finding tremendous value in using LinkedIn Learning to help train their new employees remotely . Whether you are looking to build your team , train your

staff , expand your professional network or stay up to date on industry trends and developments , LinkedIn is the platform for you .

10 PULSE ^■ OCTOBER 2020