READYING FOR THE HOLIDAYS CONTINUED FROM PAGE 18
Mind in Motion donates a percentage of every sale to organizations that support cancer patients during their long and difficult treatment .
importantly , they won ’ t lose their appeal in January and February .
Though some regular customers may not feel comfortable returning to the spa quite yet , those who do are looking for a refuge from a chaotic year . It ’ s important that they feel rejuvenated after a trip to the spa .
Martin says The Edgewater will have that concept in mind this holiday season . Many parents will be working at home while their kids attend school remotely , which is likely to add stress at an already stressful time . That ’ s why The Edgewater is staying open late one night per week ( closing at 8 pm instead of 6 pm ) to give those overworked parents a
“ It ’ s important that we are honest with guests of what we ’ re doing to keep everything clean . We ’ re doing so much work on the back end , but if they don ’ t know , it doesn ’ t make a difference . We have to show them the visual cleaning process , so they feel safe .”
— SAMIKA TRABOULAY , DIRECTOR OF SPA , RENAISSANCE MONTGOMERY HOTEL AND SPA AT THE CONVENTION CENTER
The Edgewater labels areas that have been cleaned so guests have a clear understanding and can be comfortable .
chance for a night out . They are partnering with a local restaurant to offer food and drinks as well .
It ’ s these sorts of creative solutions that can fill a need , but what about the big holiday parties that many are accustomed to ? The strangest part of this holiday season may be the lack of those large gatherings , whether for corporate outings or group events that provide selling opportunities .
The Edgewater , for example , usually likes to have a big
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20 PULSE ■ OCTOBER 2020