ADVERTORIAL

AS SPAS REOPEN AROUND THE WORLD , guests will return with brand new expectations and newfound anxiety . They will arrive expecting a safe , clean environment at a resort that eliminates unnecessary contact .

That ’ s why a contactless spa environment is more important than ever . The hospitality industry was likely to move that way over the next few years , but the COVID-19 pandemic has accelerated the trend . While spa-goers will likely be comfortable with the sanitization practices implemented inside the treatment room , they will be anticipating a touchless transactional system . Failing to deliver this may put a damper on the guest ’ s trip .

Instead of congregating at a front desk , signing a tablet that has already been used 30 times that day and using a key card to access the room , guests are now able to use their mobile device to check in and get a digital key to their room . Then they can book spa treatments , sign up for fitness classes and order food without touching anything but their own device . They can use their phone to access facilities and even make payments throughout the resort .

Not all digital platforms are created equally , though . While some resorts have a variety of vendors that provide these tools , ResortSuite crystallizes everything for the guest so that their trip is under one itinerary .

ResortSuite ’ s personalized , holistic view of the entire guest experience gives the guest complete control — free of touching pin pads and clipboards . The booking engine walks guests through the entire stay , prompting them for personalized preferences , dining reservations and activity options to ensure that the guest does not

ResortSuite ’ s personalized , holistic view of the entire guest experience gives the guest complete control .

miss any opportunities offered on the property . For example , if a guest indicates they have a nut allergy in ResortSuite ’ s questionnaire , the restaurants on the property will be notified .

This platform can be an invaluable tool for day spas , too . While the focus for the last seven months has rightfully been on the health of the staff and guests , it ’ s important to not overlook the financial health of the spa . ResortSuite ’ s revenue management system helps even spas with limited resources maximize profitability . It allows for dynamic availability , like shrinking the menu during peak times to offer only the highest-margin treatments . In turn , lower-margin treatments will be pushed into the typically slower times . Moving forward , guests want a contactless , all-encompassing trip , and ResortSuite created the platform that allows spas to deliver that immersive experience . n