MEMBER PERSPECTIVES
CONTINUED
“ When I did my live videos , I didn ’ t do it as , ‘ I ’ m going to do this to sell a lot of product .’ That wasn ’ t why I did it . That was a side effect of it . I did it because I wanted to reach people .”
— LOUISE LUGG , Owner , Goddess Health & Wellness Day Spa
Goddess Health & Wellness Day Spa remodeled its spa ( right ) during the pandemic .
world . But because so many of its hotels were closed this year due to the pandemic , it held a 24-hour livestream . Every hour , a different hotel hosted a wellness class .
That day , Mandarin Oriental reached more than 150,000 people around the world . Here are a few other things it tracked :
l Total Instagram reach inclusive of all activity ( in-feed posts , Stories , IGTV and live ): 149,100 .
l Total Instagram interactions ( profile visits , website clicks and email clicks ): 21,400 .
l Combined WeChat & Weibo reach : 577,338
l Total WeChat & Weibo interactions : 5,000
“ It was a great event ,” McCarthy says ,“ because we were still able to deliver the true spirit of Global Wellness to our fans around the world and it was also inspiring to our colleagues to see that we could still pull off a successful global event despite the challenging circumstances we are all facing .”
When restrictions were lifted and some of Mandarin Oriental ’ s properties reopened , McCarthy was pleasantly surprised to see most of its guests come back to the spa fairly quickly . That quick rebound has been aided by Mandarin Oriental ’ s global “ We Care ” initiative .
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34 PULSE ■ OCTOBER 2020