ISPA FLASHBACK

In ISPA Flashback , an ongoing series in celebration of our 30th anniversary , we ’ re going to share with you the visual highlights of 30 years of ISPA , from 1991 to 2020 .

ISPA Innovate award winners

THE MIDDLE PART OF THE DECADE was a prime example of ISPA ’ s continuing efforts to be innovative , starting with its annual Innovate Award . This honor started in 2015 and was set up to celebrate the innovators of the spa industry . It is especially unique because it is voted on by spa peers — and not just chosen by a group .

People of ISPA also became a website fixture in 2016 , as it continues to celebrate the members of the spa community and highlights the diverse backgrounds of spa leaders . These profiles helped show that there is no identical path to becoming a spa director or owning your own business . The Reveal Box also debuted during this timeframe . While delivering new products to your doorstep , it introduces spa owners to products that can help them generate revenue . It connects ISPA ’ s resource partners with its spas .

48 PULSE ^■ OCTOBER 2020