SAL CAPIZZI BOOK4TIME
“ Awareness . Letting your guests know about new offerings , whether retail or service , is key for a good ROI . Something as small as an email letting your clients know that you have a new offering in the spa can go a long way . You are going to get guests that respond immediately and some that will inquire to learn more during their next visit . Either way , they ’ re on the line ! Staff knowledge is equally as important . To believe in and speak to the product / service they are talking about is key .”
FRANK PITSIKALIS AGILYSYS
“ Build marketing and advertising messaging around answering , ‘ What ’ s in it for the customer / guest ?’ Your efforts will have been wasted if , after being exposed to your message , a customer doesn ’ t know the tangible benefits they ’ ll receive from the new product line / service . It is essential to keep your messaging consistent across marketing channels ( email , web , social , in-person , etc .), and seeing is believing , so choose visual mediums whenever possible .”
CHERYL SLOANE UBERLUBE
“ Education is number one . Educate everyone about a new product . Also keep in mind that wellness is a whole-body experience .”
JESSICA B . WADLEY OAKWORKS INC .
“ Obtain testimonials from the first account / property you launch with and utilize that property to launch a digital campaign .”
OLIVIA CARR SHHH SILK
“ Using the product throughout the experience , having it visually placed and letting the guest experience the feel and benefits of the item .”
JENEFER PALMER OSEA MALIBU SKINCARE
“ Be sure to include the two powerful marketing words , ‘ free ’ and ‘ new ’ when promoting the new launch . Offering your community a gift with purchase not only provides more value to your customer but also gets them to try something new from your brand .”
NOEL ASMAR NOEL ASMAR UNIFORMS
“ Clients and customers want a personal experience . The better you understand your customer or client , the better you can serve them and create a product or service that truly speaks to them and understands their needs . Take your time and listen to what the issues are , how you can solve a problem , who you ’ re helping , and what ’ s stopped this problem from being solved before .”
OCTOBER 2022 n PULSE 41