BY SHERRIE TENNESSEE

THE INTRODUCTION OF PUBLICLY-AVAILABLE artificial intelligence ( AI ) technologies , such as ChatGPT in November 2022 , has profoundly impacted various industries , including spa and wellness . With nearly 15 years of experience in consulting , I ’ ve witnessed firsthand the marketing challenges spas face , particularly those with limited budgets . AI has emerged as a transformative tool , serving as an efficient and cost-effective solution for digital marketing in the spa sector .

12 PULSE n OCTOBER / NOVEMBER 2024