SECOND-QUARTER PERFORMANCE IN THE SPA INDUSTRY
SNAPSHOT SURVEY
SECOND-QUARTER PERFORMANCE IN THE SPA INDUSTRY
THE JULY 2024 ISPA SNAPSHOT SURVEY asked respondents to share details about their spa or company ’ s second quarter performance ( April 1 to June 30 , 2024 ) compared to the second quarter of 2023 . The results indicate revenue and spa visits in the spa industry continue to increase , opening the door for new hiring opportunities .
Compared to the same period in 2023 , 67 percent of spas surveyed reported an increase in second quarter revenue .
THIS ENCOURAGING INCREASE in revenue led to 61 percent of spa respondents reporting an increase in profits . Just over 15 percent saw profit increases exceeding 20 percent compared to the prior second quarter profits . Spa visits were also up for 48 percent of respondents .
CHANGE IN SPA REVENUE H 2023-Q2 TO 2024-Q2 ALL SPAS
Up by more than 50 % Up by 35-50 % Up by 20-34 % Up by 10-19 % Up by 1-9 % No Change
Down by 1-9 % Down by 10-19 % Down by 20-34 % Down by 35-50 % Down by more than 50 %
PERHAPS MOST ENCOURAGINGLY , 70 percent of respondents hired a new employee and 48 percent of respondents filled vacant positions during the second quarter . In addition , 43 percent of respondents added a new treatment to their spa menu , and 44 percent added a new brand or product line to their retail lineup .
2 % 6 %
2 % 1 % 1 %
3 %
12 %
10 %
14 %
14 %
33 %
CHANGE IN SPA PROFITS H 2023-Q2 TO 2024-Q2 ALL SPAS
Up by more than 50 % Up by 35-50 % Up by 20-34 % Up by 10-19 % Up by 1-9 % No Change
Down by 1-9 % Down by 10-19 % Down by 20-34 % Down by 35-50 %
Down by more than 50 %
4 %
6 %
6 %
2 % 1 % 1 %
3 %
11 %
15 %
17 %
34 %
CHANGE IN SPA STATUS H 2024-Q2 ALL SPAS
Added a new treatment to the spa menu
Reduced the number of treatment options on the spa menu
Added a new brand / product line to the retail lineup
Updated or changed the spa ’ s software
Invested in a marketing promotion or campaign
Hired a new employee
Experienced employee turnover ( at least one employee departure )
None of the above
11 %
51 %
SIXTEEN PERCENT of spa respondents reported an average retail revenue per treatment of more than $ 25 .
8 %
37 %
43 %
44 %
CHANGE IN SPA STAFFING H 2024-Q2 ALL SPAS
Added new position Filled vacant positions only
Implemented or continued a hiring freeze Laid off employees
No change
3 % 1 %
Other 5 %
20 %
23 %
70 %
48 %
RETAIL REVENUE PER TREATMENT H 2024-Q2 ALL SPAS
Less than $ 5 $ 5 - $ 10 $ 11 - $ 15 $ 16 - $ 20 $ 20 - $ 25
More than $ 25
10 %
12 %
13 % 13 %
16 %
20 % 29 %
24 PULSE n OCTOBER / NOVEMBER 2024